The Dental Economy

Here is a blurb from an article I just wrote:

First things first, let's check in with your mindset. Do NOT "hop on the band-wagon" and use the economy challenges as the justification that your practice doesn't work. Do NOT go to your colleagues to get agreement or sympathy that there is a downturn in your business. General practitioners participate in the "dental economy." This is different from the US economy. While it is important to pay close attention to outside factors affecting those who buy your services, the important thing to note is that the dental entrepreneur's job is to swiftly maneuver around or through circumstances. The crisis surrounding the US economy is important, but it is just another circumstance to manage. It is actually easier to build a business in downturns. If you Google "business starts in 1930" you will see many businesses that started then and have been successful ever since.

Being agile and willing to successfully adapt to all circumstances is a dental entrepreneur's job. Thriving, not merely surviving, is the mindset that has doctors build their practices in the face of any circumstance, while others are left to think about shrinking. There are less people thinking about expanding and it allows you to attract those that are ready and can buy. Buying anything is rooted in emotion and if you and your team know how to speak directly to that root emotion, in any situation your patient will find the money to get what they want done.

Yeah...You pretty much ROCK!