Recession...wow, I thought the only recession I might be hearing about or talking about is my hair-line recession, and to be honest, it's the only one I'm really all that interested in. However, there is a monetary recession happening these days and how we can deal with that here in the US is by strengthening our Hygiene Department in patient education, basic steps, and processes.
It's the holiday season and consumer confidence is down. They're going to buy only one of three things this year versus last year when they bought all three. The three things to focus on have to do with:
1. Having to do with their home.
2. Having to do with their travel.
3. having to do with their personal self.
The one they choose is going to be the one that will make them feel the best in the face of all the negativity, fear, and uncertainty. Let's educate them and have them choose Invisalign. Paint a picture for them (figuratively--not literally) letting them know how great they're going to feel about themselves and how they will be able to transform a room with one radiant smile. They won't know what happened--everything will just look good, feel good, and fresh. This will truly provide something happy and wonderful for them in spite of the hardship that is at hand and will get them in action on creating more happiness and beauty in their life. It all starts with a little patient education on what's possible...right now, not later.
And in case you were wondering, I have a very full head of hair...
Friday, December 12, 2008
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