Wednesday, December 17, 2008

Leverage your assets right now

You have lots of assets at your fingertips that can really be leveraged right now and position you for profit optimization. One of the assets I'm going to highlight here is to hire, if you don't currently have one, a dedicated treatment coordinator. This person, your treatment coordinator (tc from here on out), will be a key agent in closing cases and in patients accepting the full treatment presented. The tc's expertise comes in after the hygienist has educated the patient, the doctor has recommended and requested certain treatment be done to take care of whatever problems the patient may be having or have in the future, and now the patient is in the tc's dedicated space to have a very important conversation. This conversation the tc has with the patient is to gain agreement on moving forward with the treatment presented and on payment.

The tc is so valuable here...this is where you can drastically reduce broken and cancelled appointments...and even reduce any patient complaints you may have about your work if you have any. The patient will have a full understanding about what will happen in their treatment plan, why it should be done, and they will leave with ease about how it will be paid for...since the tc worked hand in hand in having it be treatment that will work with the patient's lifestyle! Perhaps the tc assisted them with third-party financing and made it work in a payment scale that is affordable to the patient, or they received payment in full from the patient...either way, the patient is set up, the team is set up, and the doctor is set up...TRIPLE WIN!

A treatment coordinator is a truly valuable and usable asset, right now, that will help you close cases and increase profitability...let me know how it goes and what you think!!

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